Posted in social media, tagged Alicia Keys, hacker, MySpace, Public Relations, social media network, Viral, Virus on November 11, 2007| 5 Comments »
The Dark Side of Web 2.0
The terms social media network and viral marketing have made it from the Web to the boardroom and back again. Both veteran and rookie public relations practitioners can agree on the merits of using social media to reach the audience.
But what happens when the audience tunes in, only to be rewarded with a viral message that is sinister in nature?
Posted in PR Publicity, tagged blog, blogger relations, pitch, Public Relations, publicity on November 5, 2007| 4 Comments »
A Blog for Every Occasion
One of the most cost effective ways to get the word out is to blog. While not everyone has the knack for it – I sometimes struggle with it myself – there is help in sight.
Fortunately, there are literally millions of blogs online, with more and more coming into existence, each and every day. Chances are good that there is a blogger out there that focuses on your genre of music.
Posted in PR Publicity, tagged music, PR, Public Relations, publicity, Top of Mind on October 29, 2007| 4 Comments »
Paying the Price
At one time or another, many of us have asked the question: Is there anything this person can’t get away with (referring to the latest scandal or social calamity involving a celebrity)?
Keeping a celebrity’s brand top-of-mind is important, but what cost does a musician pay for being cast in a negative light?
Posted in PR Publicity, tagged Facebook, music, MySpace, PR, Public Relations, publicity, social media on October 17, 2007| 2 Comments »
Reaching Out
Today, music industry professionals face the challenge of reaching out to an ever more fragmented audience. In other words, fewer individuals are paying attention to or responding to the same message. This makes it difficult to find a channel of communication that will reach these individuals (the audience). To maximize your chances of getting the word out, consider using both traditional and nontraditional channels of distribution to communicate messages. (more…)
Posted in Tools and Toys, tagged music, PR, Public Relations, social media, Tjoon on October 8, 2007| 2 Comments »
On-line Jam Sessions
The Web site (Tjoon.com), though a little tricky to navigate, allows split-screen videos to be created online by one or more individuals with a webcam. The Tjoon Web site allows individuals to:
Play music online with friends across distances
Share music with others
Discuss music and recording
Another Tool In The PR Practitioner’s Belt
Like other social media tools, Tjoon may be used to help promote music. Like youtube.com, Tjoon uses the power of the Web to get the word out. It’s still in the infancy stages and is somewhat limited in reaching an audience outside of its obvious niche’, but keep an eye on this one for possible promotion ideas in the future.
Posted in PR vs. Advertisement, tagged advertising, music, PR, Public Relations, social media on October 3, 2007| Leave a Comment »
An Advertisement Wary Audience
Gone are the days where many record companies are willing to spend enormous sums of money to promote musicians through advertising. Can you blame them?
Faced with trying to reach an audience that increasingly becomes more fragmented, labels and promoters struggle with finding an audience that will sit still long enough to listen to an artist’s songs – let alone buy them.
Posted in PR Publicity, tagged music industry, music promotion, PR, press agent, Public Relations on September 26, 2007| 1 Comment »
Publicity and Public Relations
So you want to be a rock star. Or maybe you are looking to promote an up-and-coming musical act. In either case, having an understanding of the role and importance of public relations in generating publicity may drastically increase the chance that you’ll be met with success.
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PR Rocks 
