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Archive for the ‘social media’ Category

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Time is Money
Blogging is free (in a monetary sense, anyhow).  So, the return on your investment (ROI) — the time it takes to set up and maintain a blog — can be well worth it.

I won’t offer a formulaic equation to foretell the amount of attention any given blog will receive simply based on the amount of time invested.  However, at the very least, you’ll get what you paid for (as the old adage goes).

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The Dark Side of Web 2.0
The terms social media network and viral marketing have made it from the Web to the boardroom and back again.  Both veteran and rookie public relations practitioners can agree on the merits of using social media to reach the audience.

But what happens when the audience tunes in, only to be rewarded with a viral message that is sinister in nature?

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