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Archive for the ‘PR Publicity’ Category

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A Blog for Every Occasion
One of the most cost effective ways to get the word out is to blog.  While not everyone has the knack for it – I sometimes struggle with it myself – there is help in sight.

Fortunately, there are literally millions of blogs online, with more and more coming into existence, each and every day.  Chances are good that there is a blogger out there that focuses on your genre of music.

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Paying the Price

At one time or another, many of us have asked the question: Is there anything this person can’t get away with (referring to the latest scandal or social calamity involving a celebrity)?

Keeping a celebrity’s brand top-of-mind is important, but what cost does a musician pay for being cast in a negative light? 

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Reaching Out
Today, music industry professionals face the challenge of reaching out to an ever more fragmented audience.  In other words, fewer individuals are paying attention to or responding to the same message.  This makes it difficult to find a channel of communication that will reach these individuals (the audience).  To maximize your chances of getting the word out, consider using both traditional and nontraditional channels of distribution to communicate messages.
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Publicity and Public Relations
So you want to be a rock star.  Or maybe you are looking to promote an up-and-coming musical act.  In either case, having an understanding of the role and importance of public relations in generating publicity may drastically increase the chance that you’ll be met with success.

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