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Posts Tagged ‘MySpace’

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Time is Money
Blogging is free (in a monetary sense, anyhow).  So, the return on your investment (ROI) — the time it takes to set up and maintain a blog — can be well worth it.

I won’t offer a formulaic equation to foretell the amount of attention any given blog will receive simply based on the amount of time invested.  However, at the very least, you’ll get what you paid for (as the old adage goes).

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The Dark Side of Web 2.0
The terms social media network and viral marketing have made it from the Web to the boardroom and back again.  Both veteran and rookie public relations practitioners can agree on the merits of using social media to reach the audience.

But what happens when the audience tunes in, only to be rewarded with a viral message that is sinister in nature?

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Reaching Out
Today, music industry professionals face the challenge of reaching out to an ever more fragmented audience.  In other words, fewer individuals are paying attention to or responding to the same message.  This makes it difficult to find a channel of communication that will reach these individuals (the audience).  To maximize your chances of getting the word out, consider using both traditional and nontraditional channels of distribution to communicate messages.
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