An Advertisement Wary Audience
Gone are the days where many record companies are willing to spend enormous sums of money to promote musicians through advertising.  Can you blame them?

Faced with trying to reach an audience that increasingly becomes more fragmented, labels and promoters struggle with finding an audience that will sit still long enough to listen to an artist’s songs – let alone buy them.

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Breaking the Band

Publicity and Public Relations
So you want to be a rock star.  Or maybe you are looking to promote an up-and-coming musical act.  In either case, having an understanding of the role and importance of public relations in generating publicity may drastically increase the chance that you’ll be met with success.

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