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Time is Money
Blogging is free (in a monetary sense, anyhow).  So, the return on your investment (ROI) — the time it takes to set up and maintain a blog — can be well worth it.

I won’t offer a formulaic equation to foretell the amount of attention any given blog will receive simply based on the amount of time invested.  However, at the very least, you’ll get what you paid for (as the old adage goes).

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