Time is Money
Blogging is free (in a monetary sense, anyhow). So, the return on your investment (ROI) — the time it takes to set up and maintain a blog — can be well worth it.
I won’t offer a formulaic equation to foretell the amount of attention any given blog will receive simply based on the amount of time invested. However, at the very least, you’ll get what you paid for (as the old adage goes).
Return on Investment
The Wall Street Journal Defines ROI as a “measure of a corporation’s profitability.”
There are ways to calculate ROI that I won’t bore you with (accountants and like-minded business persons can find more in-depth info on ROI at forbes.com).
For our purposes, let’s keep things simple.
When you blog, whether it be on a social media network like MySpace, or on wordpress (like me), you are opening up the door to a portal. Through this portal are millions of individuals who may stumble across your page and music. The time that it takes to get the door on its hinges, to open it and keep it open, is the investment.
Keep reading to find out how one MySpace musician opened the portal door. Relatively soon after, they picked up the phone to find a television show producer on the other end of the line. How about that for ROI?
Bands That Blog
Here are just a few national acts, with a smattering of local artists, that blog:
A Social Media Networks Case Study
When singer-songwriter Ingrid Michaelson began using MySpace to showcase her musical talent, she probably was like any up-and-coming musician. Maybe she had hopes and aspirations of making it big. Then again, she may have simply thought of MySpace as a fun way to share her songs with friends and family. Either way, things are looking up in New York for Michaelson.
Michaelson is an exceptional example of how the power of social media networks can help get the word out.
Michaelson sings “The Way I Am” on Last Call with Carson Daly
Getting the Ball Rolling
What are you waiting for? Turn off the television. Plug in to your latest record. Turn up the volume and blog. Being, or enlisting the help of, a public relations practioner will help with the writing, content and organization.
- Format the music as an MP3 (think portable samples to be shared)
- Use your cell phone, or better yet, a DVD recorder to upload songs and video
- Invite friends to provide feedback and spread the word
- Remember to include interactive elements in the design
- Good start: concert dates and comments
- Great start: a band shirt design or name the next CD contest
Free Blog Resources
Let the next big band blog be yours! If you’re not sure where to start, here is a list of Web sites that offer free blog pages for users: